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Ask the Archivist: A BEETLE By Any Other Name

It’s anniversary time for Mort Walker (born September 3, 1923) and his creation, BEETLE BAILEY (started September 4, 1950).

So I’m going to show off a few examples of Beetle as an international comic book star.

Ever since the 1950’s, BEETLE BAILEY has been embraced by many nations outside the United States, because like most good strips, the series exhibits universal human foibles that all can identify with. In this case, the world of army life and the role of authority.

Many countries still have mandatory military service, and spending time in uniform is part of most young men’s lives (and women’s too) throughout the world. The diverse characters that Mort includes in Beetle’s world are familiar types in every army, and so reprinting BEETLE BAILEY comic books in different languages has been going on for fifty years.  The word “Beetle” means little beyond the bounds of English, so he’s been rechristened many times to fit a local idiom:


Finland, 1964.

Chile, 1966. This is the art from one of the early U.S. books. The art is by Walker.

Norway 1971

Sweden 1971 Same issue, different language.

A Japanese Beetle of 1972.

Germany  1983.

One of the more memorable alternate names for Beetle is “Recruta Zero,” as he is known in Brazil.  Having a character in the strip already with the name Zero didn’t bother them—they just renamed Zero! In Brazil,  Zero, (perhaps best known for his low I. Q. score) goes by the name “Dentinho,” which probably alludes to his prominent teeth!

Yours’ til the next time,

The Archivist

3 Comments

  1. tom Posted on September 5, 2012 at 10:30 am

    I know many employers who have been compared with Camp Swampy. There is always a General Halftrack, a Sargent etc.

  2. There’s a lot less “Beetle” in international versions of Beetle Bailey The Daily Cartoonist Posted on September 5, 2012 at 4:01 pm

    [...] King Feature’s The Archivist has a interesting post on the internationalization of Mort Walker’s Beetle Baile…: [...]

  3. Bjørn H. Olsen Posted on December 13, 2012 at 4:19 am

    I am a world-wide collector of Beetle Bailey, and I have never seen a Japanese version of the comic. Thank you for making my day.
    I have Beetle Bailey from 17 different countries. I thought that was all, but now Japan has been added to the list, so now it’s 18.
    Do you by any chance sell some of your Beetle Bailey comics, specially the one from Japan? Do you know if there are any more issued in Japan, and perhaps a link to any site?
    I’m really looking forward to hearing from you.
    All the Best!
    bheolse@gmail.com

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